RTÉ Pure Irish | St Patrick's Weekend

RTÉ St Patrick's Weekend 2014
#PureIrish
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Illustrations
Alan Dunne
 
Idea & Art Direction
Mark Hennessy & Shane Delahunty (RTÉ Digital).

 
 
The campaign website: RTÉ Digital
Applications
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Website
RTÉ Digital
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TV Animations
Animation: Amy Gilsenan, Jacqueline Galvin, Conor Cassidy
Promo Direction: Gaye Maguire (TV Promos), Sandra Maughan

The project went onto be rolled out across many platfroms as a co-ordinated tier one brand campaign involving:
RTÉ Central Communications, Events & Brand Development
RTÉ Digtal
RTÉ TV Promos
RTÉ Graphic Design Dept.
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rte.ie/pureirish
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